Why you shouldn't shop at Abercrombie & fitch ♡


Okay so this is going to be a little rant/informational post about A&F. So, the other day I read an article all about A&F and how they hate fat, unattractive people. They have stated that their clothing brand is for "cool kids" and anyone who is overweight isn't apart of that category in their eyes. A lot of their competitive companies like h&m,  and american eagle do offer plus sizes. The largest size A&F has is A large. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'" -Robin Lewis. The artical also states that they have large, and extra large in mens sizes because they want to appeal to football players that are beefier. In 2006, the CEO said that their whole company is based off sex appeal. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."

This makes me so upset. SO, upset. Not only is this company extremely overpriced its values are lacking. Not wanting anyone who doesn't fit the beach girl/guy lifestyle upsets me. This is 2013! I can't believe I used to wear this brand when I was younger. I am never, ever, ever shopping here again. EVER! You can read the article here and another one here and you can read the most outrageous things the A&F CEO has said here

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15 comments :

  1. OMG!! I can not believe this! I did not know this. Yeah I'm definitely not shopping here. Wow..

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  2. When I read about this I was so pissed off. Not going on the bandwagon like everyone else and stating how physically unattractive he generally seems to everyone (I did that in my first heat of the moment and I regret it sob), he just literally shocked me. His clothing is always overpriced and pretty plain so I don't understand why he'd just knock out most of his customers by denouncing fat and ugly people. It was uncalled for and rude and not right. I never shopped there to begin with but now I'm never setting foot in the store. Disgusting.

    pastelbaby.blogspot.com

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  3. It's so true. The policy goes for any store that falls along with Abercrombie and Fitch, including Hollister. This "cool people" or even "beautiful people" thing they have applies to the people that they hire to work in their stores. I have a friend that tried applying and she was told that they wouldn't hire her because they look for "model" type people. The majority of people I see working in these stores are tall skinny white girls/asian girls. Or tall,semi-skinny/muscular white guys. (no offense to anybody) But that's what I see in the stores over here where I live. It's really sad because they offer a lot of clothes which I find to be cute , and although pricey I would love to be able to find something in my size. Hollister only goes up to a Large in their clothes, but they have completely altered their clothing to fit skinny people. So a Large in Hollister is not the same Large you'll find in other stores. It's a real shame because they would profit so much more if they weren't so conceited and offered clothes for every body type.

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  4. The reasoning behind his tight audience is not justified BUT I have to say that overweight people should not feel that it is okay to be overweight. It should not be seen as attractive or okay, so I agree with him on that notion

    It is very untrue when people say that you can be overweight and healthy. The "over" in overweight should be the first sign that one exceeds a healthy weight. Some people find that attractive or have extreme fetishes over overweight or obese people, but generally speaking it is not attractive. It's not simply because of the excess fat either. Rather than being overweight gives a small synopsis about a person. They lack will power, they lack self control, they're lazy, and they care little about what they look like, that they rather have immediate gratification than long term gratification. If you notice the habits of obese and unhealthy people you will see that they do not educate themselves on losing weight, what is healthy eating, what is proper exercise, how the body regulates fat, ect.
    I cannot express my disdain for the habits and ideas overweight people have, most especially women.

    I agree that stores that are known to be picky do not usually have nice clothes or trendy looking clothes. So I don't see the fuss in it. Their clothes are not fashionable. They're just brand name.

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    1. I'm "overweight", and I'm healthier than my friend who is a "healthy" weight. Unless you classify eating fast food everyday healthy and being blessed with a fast metabolism healthy. And, no, someone's weight doesn't tell anything about them. Those things that you listed are all stereotypes. Not every overweight/obese person is like this. I do care about my appearance, as do many of other overweight girls I know. I eat healthy, I don't have the time to exercise between classes and work, and i have plenty of will power and self control, compared to my "healthy" friend who sits on his ass all day and plays video games. I was also trying to lose weight at one point, but I have back, hip, and knee problems that prevent me from being too vigorous for "proper" exercise. (Sorry I appreciate the value of being able to walk and not be stuck in bed for a week just to fit the ideals of this so called "healthy lifestyle" and "beauty".)

      Also, telling someone that they should not be okay with the way they are is rude. It's never okay to tell someone that it's not okay to be comfortable with themselves, or what they are. This is where mental issues generally stem from in this culture.

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    2. Nothing about what he said is justified. Being fat or overweight doesn't make you any less of a person. I'm skinny and I'm lazy as fuck. Just because someone is overweight doesn't mean they lack willpower, self-control, or are lazy, and don't care about their appearance. The way they feel about themselves has nothing to do with that. And you're an asshole for thinking that way. Putting a generalization over overweight people as if they're a separate, lesser people. You probably wouldn't make the "attractive" or "cool" cut if you were standing in front of that man yourself. Your outside appearance is probably as ugly as your insides are, and I feel bad for you. To say any of what you did is not cute at all. And you're disgusting for it.

      pastelbaby.blogspot.com

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    3. @Bryanna Yes, people can be skinny fat, which is lazy and eat gross foods and be unhealthy. They're not eating the vitamins or nutrients they need and their insides are basically rotten.
      Overweight girls care about their hair or makeup and think it makes up for their bodies being out of shape. Bodily problems can still be overcome for exercising. Your body would hurt less if there was less strain of fat on it. It is completely possible for you to exercise. I know someone who worked full time, went to school full time, exercised, and lived in their car. You likely haven't found a good management of time or you're making an excuse.
      Telling someone they're okay for being overweight is like telling someone it's okay to slack off in school as long as they don't get F's.

      @Brianna, I specifically said at the beginning that nothing he said is justified nor did I say it made someone less of a person. You're likely skinny fat (read the beginning of Bryanna's reply) which is equally as terrible. I never once said they are separate or lesser people either, that's a strawman fallacy so your argument is invalid in that sense.
      If I stood in front of him, no I'd likely not make the attractive cut because I'm Mexican, I'm a bit tan and he as far as I know is racist and prefers Caucasian people. As for cool, I don't agree with things that are cool, it's a concept I've never understood and I wouldn't care to have his approval when I find his clothes drabby. It's a matter of not caring. The people that do care what he does or thinks should stop themselves and look at a bigger picture. But if you're calling me unattractive well that would be upon your preference. I consider myself at least above average in attractiveness and I don't care about your opinion on my physical appearance because I don't need to, as it should be. Don't feel bad for me, that means you care, and you don't want to care for someone who is "ugly on the inside" do you? I'm no trying to be cute, I lack sensitivity to other's emotions or people in general because I have asperger's syndrome, so ok, that's fine. I'm not disgusting though, I'm like to think of what I consider good ideals. You don't need to agree with me and I'm not upset. I'm giving you clarification, which is the only reason I'm responding.

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    4. You went on and completely disregarded what I said about generalization. You can't generalize a group of people like that. Not all overweight people care about their hair and makeup and think that makes up for their weight.

      It's still awful you have such a narrow-minded view. The fact that you thought that hard about the things he would see about you and possibly not like shows how much you generalize.

      Also, while I'm not downing your syndrome, I don't think you should put all the blame on that. Generalized overweight people and whatever I got pissed at you about days ago, is still disgusting.

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  5. I also heard that A&F burns clothing after every season or whenever they put new clothing out (i guess that's season right...).
    They don't want to give them to homeless people because they don't want them wearing their brand

    Honestly, I never liked A&F because it was so overpriced when you can get something made of the same material at a much lower price. It's beyond ridiculous. Plus, I literally want to GAG every time I walk in there from THE MASSIVE AMOUNTS OF PERFUME/COLOGNE/WHATEVER THAT IS SPRAYED ALL OVER THE STORE.

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  8. A&F is known to be shallow and discriminating. They hire their sales people based on appearance and not how well they can actually do their jobs. A&F is always the example used when there are talks about body issues and how companies enforce society to have an unrealistic body.

    We don't have A&F in my province but when I first went to one in the USA, I felt very self-conscious since I was (and am) chubby. Their clothes are also grossly overpriced and I find usually they're only good for a season. Their stores are also overpowering, I almost choke on the amount of cologne or perfume or whatever they douse their store in. Even their clothes has that smell.

    But they'll continue their business practices as long as people are willing to shop there, unfortunately. It's all about money in this world and as long as kids buy into their "cool kids wear our brand" bullshit, they won't make any chances. I'm not sure if this is true but based on my observations, it seems I see less people in their stores now. Maybe they'll be forced to change their imagine a bit if this keeps up.

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  9. this is disgusting.... I won't ever go shopping there again... o m g. I am so upset right now what da hell? wow

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  10. Oh my gosh, I can't believe this! I really liked going there but not I won't be able to look at the shop the same way :\ what a shame -.-

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  11. I don't know if you've already seen this video, but I'm pretty sure you'll like it http://www.youtube.com/watch?v=O95DBxnXiSo it's about a guy who gives A&F clothes to homeless people to break the brand's image and make it "the number one homeless apparel" it's genius!

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